I realized years ago, that in a small custom shop, trying to compete with mass produced "garbage" is impossible. And, not where I was trying to take my business.
A lady came to me a while ago, and had a photo printed off from the Home Depot of a linen cabinet. It was about $300 if I remember. She wanted it made "better", yet incorporate all the detail, applied carvings, etc (which would all have been made from real wood) etc. Basically a custom shop piece at a bargain price. My cost was $1800. She decided not to get it from me.
That being said, I am generally working 4 to 8 months behind (depending upon the size of the job) and turn away a lot of work. Hardly anyone here is doing custom wood working. There are a LOT of places doing melamine cabinets, and buying in prefinished doors or vinyl wrap stuff. (note: I have nothing against that business model, it is just not what I prefer to do. I also know the guys doing more mass produced non-wood stuff are making a lot more $$ and can much more easily hire people to run machinery, but again thats not my thing)
But, doing what I consider real woodwork, is sadly a very rare thing up in my part of the country. That is also why finding even a half experienced woodworker is impossible.
There are some other shops like mine, small custom woodworking outfits that do pretty much any type of woodwork - within a 3 or 4 hour radius. I know for a fact the guys doing good quality work, are also very busy and very behind. I guess it's a good problem to have...
Northern Ontario is actually doing pretty well. The main industry - mining - is obviously on a good level right now. The lumber industry sucks, but people are still spending $$. Even in the poor times though, we managed to stay busy. That is what being "adaptive" and not focusing on one specific product can help with.
As you can see, I also love talking shop..
AJC