Bill, I thought that apparel was only used by Brits who try to look clever by using French words - like old Mike here.
And, to the point of this thread, I think that we have to realise that there could also be a story of failure for every success story that we see here. There must be a good many people who buy SB's (possibly even encouraged by testimonies like those above) and then just don't get it all together. There is nothing inherently magic or special about a SB. Those of us who do speak glowingly about SB's fail to give credit to our own inherent determination and drive. We would all probably have been equally successful if we had bought doughnut franchises - except that we would have had to be more careful about what we dressed in.