There are always interesting discussions here and with customers about signs, their budget, the price, and value. As I look at this I can't help thinking about how a company justifies the expense of such an extreme sign. This is a great example of how a signature piece commands attention and attracts customers like a magnet.
It's pretty obvious to me that a sign can make all the difference between an establishment that just blends into the blur and one than commands attention and draws them in.
Guess the value is a bit hard to really calculate but clearly there is a difference between one that REALLY works and one that doesn't. So the sign design and implementation can really determine ones business future.
A Terrific example of the price of success vs the cost of failure?
This is quite a testimonial for all us making premium impact signs when it comes down to "what a sign is worth" rather than what's the price.
GO Mark and Nikki. Keep up the great work and don't forget to submit it to any of the sign magazines for great publicity and probably several awards.
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