Jerry,
That is exactly how we are marketing it - Art in wood. I have had ArtCam right at a year now and have spent that time learning how to get what I see in my head onto the wood. Now that I am comfortable with the software, we are starting to market our product. Most of the designs are done for doors, but they aren't limited to that. I can rearrange all the elements, resize, etc so we can use the designs on almost anything we can carve. We carry a couple of 24 x 36 "business cards" with us everywhere. We lucked out and found a high end door shop that caters to customers building expensive homes and want "something different". Our most important selling point is the designs themselves. They are unique and exclusively ours. And that has been our No. 1 selling point.
Shari