I like Randall's thoughts and here is another example. I just rented a cement mixer at $42/day.
The mixer purchase price is ~$700 so 42/700 = .06 or 6% of the purchase cost per day. Further assuming that one rental day = about 8 hrs of machine time then doing the same for a $20K shopbot:
$20000*.06/8 = $150/hr
Which seems to me a lot more appropriate.